Housing Creative London was conceived by Paul Karakusevic in 2015 to provide low cost accommodation at scale for London’s creative community, working with expert partners to develop 1000’s of well-designed homes and generous live-work space in and around the city fringe. It is an initiative to house people in the Creative Industries in London. No one in the world has built affordable housing for artists, creatives and designers and makers before, and the company has been set up to address this urgent need at scale. Housing Creative London develops and manages new homes for creatives on Brownfield Land.
The Creative Industries generate £35 billion for the London economy per annum and enable London to claim its pre-eminent status as one of the world’s most creative cities. This status is under threat due to the high cost of living with many people being priced out. We need to do something urgently to stop this.
Using patient long-term pension funding to create housing that can be rented out at a not-for-profit level allowing rents to be approximately 50-70% of the local area.
Housing Creative London aims to address this by affordable rent in perpetuity, but crucially in areas of the city that will benefit from the catalytic effect of creatives to unlock challenging sites, animate neighbourhoods and accelerate housing delivery.
Working with local authorities to prioritise local residents and workers, and ensuring rents are linked to real wages and not market values, Housing Creative London believes this model supports the creative sector. Our approach will help unlock challenging sites, promote enterprise and contribute to affordable housing supply. Alongside Housing Creative London we are establishing Housing Keyworker London.