Using patient long-term pension funding to create housing that can be rented out at a not-for-profit level allowing rents to be approximately 50-70% of the local area.
Housing Creative London aims to address this by affordable rent in perpetuity, but crucially in areas of the city that will benefit from the catalytic effect of creatives to unlock challenging sites, animate neighbourhoods and accelerate housing delivery.
Working with local authorities to prioritise local residents and workers, and ensuring rents are linked to real wages and not market values, Housing Creative London believes this model supports the creative sector. Our approach will help unlock challenging sites, promote enterprise and contribute to affordable housing supply. Alongside Housing Creative London we are establishing Housing Keyworker London.